How many golden opportunities are you missing? π€
Adam Fox • 26 July 2021
You have some great clients! π
Some big, some small and some that sit nicely in the middle. π©π»π§π¨π»π³π·π»
But it’s the big ones I want to talk to you about today. You know, the ones with offices all around the country! π
Take your biggest client, not highest turnover, but the client that is the biggest organisation you deal with.
You know, the one that still takes a leather briefcase to work and wears a 3-piece suit on the hottest day of the year! π§πΌ
How many of their employees, come to you when they need your services? π©πΌ
1 π©πΌ
2 π©πΌπ¨πΌ
I bet if you were to do some digging and find out how many employees they have that actually could pass you work, there will be more that you aren’t getting enquiries from, than ones you are. π©πΌπ¨πΌ π©πΌπ¨πΌ π©πΌπ¨πΌ
So how do you break them down and ensure you are getting everything possible from these clients? π€·
Simple….
You ask! π
They don’t use you, because they don’t know about you. π€¦βοΈ
Have you ever asked your contact within these big organisations who else they know that you might be able to help? π€
Do it.
Ask! π³
We usually think of referrals as one company recommending us to another, but a lot of the time, there are easier referrals we can ask for! π
Look up the organisation on LinkedIn and look at their list of employees. π©πΌπ¨πΌ
Get some names and ask your contact if they know any of these people and could set up an introduction. π€
We would all get more business if we would just ask. π
Stop being so British,
lose the stiff upper lip,
be pushy and ask for the opportunities. (in a nice way) π
Those that ask will succeed, those that don’t, will not. π€·βοΈ
Give it a go and let me know how you get on. π
If you’d like some help to develop your marketing strategy to ensure you are maximising every opportunity, give me a shout! π
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