Welcome To The 

Business Knowledge Centre

Being Busy, is not a badge of honour, so stop wearing it like one 🛑

Winning an award is no longer about genuine merit but rather about who can tell the most compelling story.

In order to survive and grow, your business needs customers. To get customers, you need to promote your business.

Why did you start your business?

So, you have a client that doesn’t appreciate the value of your service or product…..

If you’re like most people, you probably don’t. which means, you have no idea where you’re actually going. You’re either on autopilot, going round and round in circles; you’re on someone else’s agenda, your clients and employees; or a combination of both. If you’re not working on your own agenda, then you’re working on someone else’s. If you’re working on someone else’s agenda, then you’re working towards someone else’s goals. It’s time to work to your agenda. Think. What really matters to you. Where do you want to be next month, next year and in ten years from now. What do you want your business and your life to be? What makes you happy, and what makes you miserable? By knowing where you want to get to, your destination, you will have programmed your internal sat nav to take you there. Now it’s down to you to make the right decisions and take the right turns to get there. Sure you’ll hit a few traffic jams and road blocks along the way which may well slow your journey down, but your sat nav will re-route you and get you back on track because it knows where you want to be. For full details of my next 90 day planning day just hit the button below.

It all starts with getting uncomfortable, yes, that’s right, UNCOMFORTABLE! Well actually, it’s about getting comfortable with being uncomfortable. We spend most of our lives seeking comfort. In fact, you probably started your business with a view to building yourself and your family a comfortable life. The problem with this is, nobody ever grew from within their comfort zone. Successful people, are always pushing their own boundaries, they are comfortable taking risks that for the rest of the world looking on, consider to be crazy. You know, its OK to fail sometimes. By taking risks, doing things differently and not getting the desired results, we learn, and when we learn, we grow. One of my favourite acronyms is fail: F.A.I.L. = First Attempt In Learning So how do you get comfortable with being uncomfortable? You just need to challenge yourself. Not to the point that you set yourself up to fail, but start by doing something that you’ve never done before. For the majority of people that read this, I would bet good money that the thought of recording video content for their business marketing efforts would make their palms a touch sweaty. In fact, 12 months before writing this, I would have run a mile from a camera, but, I pushed myself out of my comfort zone regularly (2 or 3 times a week) for about 8 months and guess what, I now record videos with relative ease and confidence. Every time you take a step outside your comfort zone, you grow. The more frequently you step outside it, the faster you grow. The faster you grow, the bigger your comfort zone becomes. But where do you start? Start by setting yourself a goal, pick one thing that you really want to achieve or change. Once you get clear on your goal, there will be an obvious path you need to take to achieve it. Break the path down into small chunks and get to work with getting uncomfortable. If you do it consistently, you’ll be amazed at just how quickly something that scares you today, will start to feel natural and comfortable. The key, is to just get started. The longer you spend procrastinating over it, the harder it is to push past your barriers. So what are you going to do this week that will help you grow? If you'd like some help figuring out your path and getting comfortable with being uncomfortable, give me a shout!