๐ The endless cycle ๐
Adam Fox • 12 July 2021
Why do sales fluctuate so much?
Running a small business can feel much like riding a unicycle whilst juggling. ๐คน๐ปโ๏ธ๐
Forever pedalling forwards and backwards, forwards and backwards just to keep yourself balanced, keep the business upright, all without dropping any balls along the way.
Running your business like this is amateur. ๐
It causes an unnecessary amount of stress for you as the business owner ๐คฏ and prevents you from moving the business forwards and keeping it there. ๐คฆโ๏ธ
A far more effective way would be to run it like you were riding a bicycle. ๐ด๐ป
The only way to maintain your balance is to keep moving forwards. โ โ
In fact, the faster you move forwards, the easier it becomes! ๐
Chris Froome or Bradley Wiggins would never have won the Tour De France, riding a unicycle!
In business terms, the unicycle represents your marketing.
You get quiet, you market, you get busy, you stop, you go quiet again, you market again, you get busy…… and you carry on like this year, after year, after year. ๐ ๐
Now let’s zip up our lycra, strap on our helmet, and clip into the pedals of a professional road bike. ๐ตโ๏ธ ๐ต
We have a plan before we set out, we stick to our plan, and we market consistently to our ideal customers.
The customers come in rhythmically and consistently.
We no longer stress because the work doesn’t drop off and we don’t go quiet.
We can pay our bills, our staff and most importantly ourselves on time! ๐ท ๐ท ๐ท
Who doesn’t want that?! ๐คท๐ปโ๏ธ
I coach my clients in exactly this.
Consistently, rhythmically acquiring new customers for their businesses enabling them to grow at the pace they want.
If you want help in doing this in your business, get on your lycra, clip into your pedals and give me a shout. ๐ต๐ปโ๏ธ ๐ต๐ป
I’m ready to ride every single mile of the journey with you! ๐๐ ๐ฅ ๐
#ThisIsNorthants #strongertogether #construction #trades #smallbusinessgrowth #smallbusiness #businessgrowth #marketing
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