What Stage Are Your Prospective Customers At?
Adam Fox • 13 July 2021
Which group does all of your marketing material target?
If you want help with your marketing to ensure you are targeting the majority and not the minority.
Reach out & give me a shout.
Become the 'Go To' experts in your industry and leave the competition behind.
Something in your business needs to change?
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If you want an experienced outside perspective to help you work out what’s really getting in the way — and what to do about it — let’s have a conversation.
Your to-do list grows when commitments enter faster than they leave. Learn how to reduce workload using DROP, delegation, capacity and better weekly planning.
Forget generic percentage rules. Learn how to set a small-business marketing budget using growth targets, customer value, acquisition cost, cash and proven ROI.
Quality slipping as your business grows? Learn why founder oversight stops scaling and how better managers, training, feedback and systems restore standards.
Build a practical 13-week cash flow forecast showing weekly receipts, payments, cash balances and potential shortfalls before they become urgent problems.
Have processes but still spend every day firefighting? Learn why procedures fail under pressure and how to fix capacity, handoffs, ownership and management systems.
Too many business priorities? Learn how to choose strategic goals using constraints, commercial value, risk, leverage, sequencing and realistic resources.
