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Convert More Quotes or Proposals
Adam Fox • Sep 03, 2021
Want to to convert more of your quotes or proposals into paying jobs?๐ค
In todays business bite, I reveal just how you do it! ๐คฏ
This is especially relevant if you send out quotes or proposals to your potential customers. If that’s you, the this is a game changer. ๐ฑ
Help me convert more quotes
Most businesses automatically send their quotes and proposals in the easiest way for them. So they quickly type it out into a generic quote template on their computer or even phone, and, boom, email it off to their customers. The problem with that is your quote, your proposal, is the landing in the middle of their junk infested inbox, which everyone nowadays is living and dealing with. ๐คฏ
Now, even if you’re lucky and they spot your email, which is certainty not guaranteed anymore, they're going to look at it on a screen and the odd one might print it off on their little inkjet printer, on cheap paper. ๐คฆโ๏ธ
If you’re doing this then you are diminishing that crucial first impression. ๐ฒ
Now compare that generic electronic quote with how things would look if your quote landed on their desk as a substantive piece of post, through the letterbox, delivered by a real-life postman or woman.
If it's in a nice folder with plenty of case studies and testimonials wrapped around it with all your credentials clearly marked on the folder. If things are presented on good quality paper, if things are structured and ordered in the right kind of way, the impact, this physical delivery of your quote, it's massive. I promise you it's huge. ๐
Just think about how much more it means to you, when you get a physical birthday card on your birthday as opposed to someone saying, "Av a good’un mate." on Facebook. Wow, chalk and cheese, and that's the difference when you send your proposals out in the post, hard copy with a bit of thought and love and care and attention put into them compared to just sending it out by email like everybody else. ๐คทโ๏ธ
The reason I mention this is a couple of my clients, both in construction have recently implemented this into their businesses, and they have both had extraordinary success since making this change. They stopped sending out the standard electronic quotes to their clients and started sending hard copy with some great supporting documents, testimonials, case studies and one even put in a checklist detailing everything their quotation included as standard with a blank column for their client to tick off any other quotes to make sure they were like for like…
WOW. How powerful that has been! This isn’t ground breaking, it isn’t anything new. ๐คจ
But imagine getting the jump on your competitors by implementing this before they do. The results could be huge! ๐
The best bit, is there's barely any more work to do once you’ve set the templates up and the cost is peanuts compared to the results that it achieves.
That’s it for today’s business bite.
Send your quotes and proposals in the post and not via email.
Want some help structuring your quotes or proposals and making sure you are getting the most out of them?
Give me a shout!
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